SIMPLY TOO MUCH
We live in a time in which information is everything. Some call it: the information age.
Nobody can read all the news that are accessible today. The more articles, e-mails and other messages we receive the more we have to select.
Nobody can read all the news that are accessible today. The more articles, e-mails and other messages we receive the more we have to select.
SOME THINGS MAY BE IMPORTANT, MANY ARE NOT
Last year I finished a study with 483 participants about the reading behavior on mobile devices. Here are three examples of the results: The smaller the device the more people …
… think that the article is not easy to read.
… think they understand less.
… understand actually less.
… think they understand less.
… understand actually less.
No time to read
Some of the test persons told me that they don't like to lose the orientation. It's hard for them to tell what is important – and what is not. And last but not least: They simply do not have the time to read all of the things out there.
HOW TO INFORM JUST RIGHT
Background articles and long stories – people like to read them. But maybe not on any device, not on any occasion. Writers and editors have to select, reduce and design only the relevant information.
A TEXT SHOULD BE EASY TO READ
Especially on a small device like the smartphone. If you are interested in the results, please contact me!