![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/65a5b20e9a6b7a887c165975995872b4/2daf34df-d5fb-4061-a1d3-613c18776b5b_rw_600.png?h=8824cfba1e08ee72a974aaa6fd663b7b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/65a5b20e9a6b7a887c165975995872b4/9f56c883-e3ac-4207-93e8-0a923c3b2cdf_rw_1200.jpg?h=cc88ac68a15865dc6bee89d69ca90670)
SIMPLY TOO MUCH
We live in a time in which information is everything. Some call it: the information age.
Nobody can read all the news that are accessible today. The more articles, e-mails and other messages we receive the more we have to select.
Nobody can read all the news that are accessible today. The more articles, e-mails and other messages we receive the more we have to select.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/65a5b20e9a6b7a887c165975995872b4/5cc2b064-3a9f-4133-a9d0-c22400e5faad_rw_1200.jpg?h=623e17e316166b0460aaf078e7a36a42)
SOME THINGS MAY BE IMPORTANT, MANY ARE NOT
Last year I finished a study with 483 participants about the reading behavior on mobile devices. Here are three examples of the results: The smaller the device the more people …
… think that the article is not easy to read.
… think they understand less.
… understand actually less.
… think they understand less.
… understand actually less.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/65a5b20e9a6b7a887c165975995872b4/01295858-155e-453e-ac31-d92bf36f4d56_rw_1200.jpg?h=c3b14f5ea7189a4e456be740bf6a39fd)
No time to read
Some of the test persons told me that they don't like to lose the orientation. It's hard for them to tell what is important – and what is not. And last but not least: They simply do not have the time to read all of the things out there.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/65a5b20e9a6b7a887c165975995872b4/c3a9d29b-dffa-4ec2-9193-4a9804d6ab45_rw_1200.jpg?h=f7cc40f28c09ec2cbfc306736d42ef71)
HOW TO INFORM JUST RIGHT
Background articles and long stories – people like to read them. But maybe not on any device, not on any occasion. Writers and editors have to select, reduce and design only the relevant information.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/65a5b20e9a6b7a887c165975995872b4/211b68e1-1168-48a6-9fb0-9ed90ec94a98_rw_1200.jpg?h=327cf601a403c6ca3759ef9c2771bf43)
A TEXT SHOULD BE EASY TO READ
Especially on a small device like the smartphone. If you are interested in the results, please contact me!